Fashion is about imagination – newly created, constantly augmented and painstakingly crafted every day by the industry, with care and love. Yet the magic of the fashion industry is easily overlooked, forgotten – familiarity allows complacency. A reminder of the purity of those dreams, of that magic, is the intention that guides this new Prada moving image campaign: a new character, Hunter Schafer, and a filmmaker, Xavier Dolan, are invited to examine the timeless Prada Galleria handbag with no preconceived expectations. From the outside, looking in, they capture the eternal dream of fashion anew.

Hunter Schafer | Model Profile | Runway Collection

SHISEIDO believes that beauty comes alive when inner and outer beauty are in dynamic harmony. Nobody embodies this concept better than actress and artist Hunter Schafer. Known for her debut on HBO’s Euphoria, this multifaceted Generation Z inspires, ignites change, and transcends boundaries by celebrating individuality on and off the screen.

Hunter Schafer | Runway Collection

Today we’re thrilled to share our “Identify as We” campaign, which celebrates the transgender and non-binary community and our long history in beauty together. As a company, we hold ourselves to a high and public set of standards around creating a welcoming space for every client. We took an important step this morning with our 16,000 employees to further the conversation around creating a more inclusive beauty space. Our journey has not been perfect and is by no means complete. We will continue to learn and work toward this goal. We Belong to Something Beautiful.

“The different colors of a rainbow are the different experiences that can fall under one community.” #HunterSchafer representing Orange, makeup by Global Artistry Ambassador #SarahTanno using #Highliner Gel Eye Crayon in Orange Crush. ⠀⠀⠀ In the spirit of being #GratefulNotHateful, #MarcJacobsBeauty is donating on behalf of Hunter to #TransPOCC. #Pride2018