Fashion is about imagination – newly created, constantly augmented and painstakingly crafted every day by the industry, with care and love. Yet the magic of the fashion industry is easily overlooked, forgotten – familiarity allows complacency. A reminder of the purity of those dreams, of that magic, is the intention that guides this new Prada moving image campaign: a new character, Hunter Schafer, and a filmmaker, Xavier Dolan, are invited to examine the timeless Prada Galleria handbag with no preconceived expectations. From the outside, looking in, they capture the eternal dream of fashion anew.

Hunter Schafer talks about driving across the country in her new truck, her new episode of Euphoria and taking Shonda Rhimes’ MasterClass.

From her earliest memories experimenting with art and makeup to her first connections with music and meeting the Euphoria cast, Hunter Schafer shares some of her most significant milestones

Our September cover star, Euphoria's Hunter Schafer, uses watercolors to illustrate her responses to 3 personalized prompts: her favorite beauty product, her solo cross-country road trip, and what makes her feel euphoric. Watch as Hunter narrates the process and her choices for the shapes, lines and colors she chooses from her room.

Hunter Schafer | Model Profile | Runway Collection